(from left) Omar, Tushaani and Amanda pose with L'Oréal Malaysia Managing Director, Malek Bekdache after the results were announced
The trio presented an exciting and fun concept in order to market a L’Oreal product digitally
Team “The Good, The Bad And The Ugly” from Taylor’s University have won a ticket to represent the country in the international leg of a renowned business and innovation competition organised by L’Oreal.
Amanda Woo, Omar Khan and Tushaani Naidu were crowned National Champions after competing with over 60 teams for their engaging presentation on attracting a new consumer market for La Roche-Posay. Omar was also named the Best Speaker in the national leg of this annual competition.
The trio, who beat teams from Monash University Malaysia and University Putra Malaysia, impressed the judges from the beginning of the competition, and slowly carved a name as a team to watch. Feedback from the judging panel was positive and they were always encouraged to refine their marketing approach to better reach out to the consumer market required, which was those between 15 to 25 year old individuals.
With this win under their belt, the trio will fly off to join teams from 57 other countries for the International Finals Championship of this global competition, happening June 30th in Paris, France.
As the team leader, Tushaani shared that the most challenging aspect of participating in this competition was balancing their academic workload and carrying out the research they needed in order to come up with a presentation that was not only vibrant and would appeal to their target market but one that would meet all the possible criteria the judges would expect in their presentation.
“We were blessed that we had an industry mentor as well as an academic mentor to ensure that we remained on point for our studies and our entry for this competition,” shared Tushaani.
Omar and Amanda agreed, with both sharing that every level of the competition they participated in brought new revelation and helped them enhance their digital marketing approach better.
“We tried to keep a level of spontaneity in our approach to the presentation but always ensured that we improved on the data we used especially those that the judges provided feedback towards,” shared Omar.
Amanda said that having their lecturers provide insight into their presentation after reviewing it greatly assisted them as it provided them another perspective for their case. “Being a part of a team that received encouragement and support from our respective Schools was such an uplifting experience. For that, we’d like to thank Taylor’s for supporting our growth, both in and out of the classroom, through this experience,” said Omar.
Omar and Tushaani are both studying the Bachelor of Business (Hons) Finance & Economics programme at Taylor’s Business School while Amanda is enrolled in the Bachelor of Mass Communcation (Hons) (Public Relations & Event Management) programme. All three students are also recipients of the Taylor’s World Class Scholarship programme from year 2013.
Brandstorm, L'Oréal’s renowned business and innovation competition, has attracted over 80,000 participants in its 24 years of existence.
For the 2016 edition, Brandstorm and the La Roche-Posay brand invited students to work on a case study focused on attracting a new consumer market of 15 to 25 year olds. For the first time, the concept to be developed by the students is based entirely on digital technology.
Brandstorm 2016, in its 14th edition, continues to provide students with an enriching experience with the Path to Win platform where students were able to access quality content on Digital Marketing, Consumer Journey and the La Roche-Posay brand.
It represents a unique platform for young talents to explore the ever-growing beauty industry and provides budding students with an opportunity to join L'Oréal Malaysia's Ignite Internship program or the Graduate Trainee - Young Entrepreneur Program.